What is Email Marketing? Why it is more impactful than other marketing methods?
If you are willing to do digital marketing for your business, then email marketing must be the most important pillar of your strategy. By dropping the email from your marketing strategy, you will find it difficult to create brand awareness any sooner. Email is the oldest form of digital marketing method but yet most impactful. These help businesses to create brand awareness and sale conversions by sending promotional emails to existing or new customers.
Sending a commercial email message to the subscribers or contacts is called email marketing. Generally, these subscribers are persons who have contacted and give permission to contact them through email messages. The email message is an important method through which sales drive, community-building process, brand awareness, newsletters, announcements, promotional messages, etc. can be sent to the clients.
Is Email marketing still beneficial?
The email was invented in 1971 by Ray Tomlinson. This makes email the oldest form of digital communication. But that doesn’t disqualify email marketing from the league of digital marketing. It has got the more impact and scalability than any other form of marketing channel. In fact, today email has got a better place in our lives than ever. Almost every person who owns an email account checks their inboxes for new mails at least once a day.
There is a phrase that is hovering around us that “email is dead”. This is not true, as email is growing even at a faster speed than ever. There are more than 3.9 billion global email users. More than 70% of people check their inboxes at least once a day. Many of the marketing experts believe that email marketing helps them to increase customer retention.
The objectives behind marketing through emails
Email is 50 years old, but still the most effective method of digital communication. Whether it is the order confirmation, newsletter, promotional offers, or any important announcements email constitutes an essential element for the growth of the businesses. Here we are going to discuss three aspects of email marketing. These are conversions (sale of products and services), brand awareness, and customer loyalty.
Brand awareness: Email has got most credibility than any other form of digital marketing channels. This form of marketing has more scalability. A large number of audiences are targeted at a relatively lower cost than any other marketing channel. Personalized email creates more impact than a social media post.
Sales Conversion: Email marketing is an important platform for launching a product/service. The impact you will create through email marketing will have more penetration than the impact of the social media post or advertisement. Email is the best method for sending discounts or special offers.
Customer Loyalty: A personalized email to existing customers makes them feel connected with your organization. This will work similarly to the offline calendar or wall-clocks work for your brand recognition. Sending newsletters to the subscribers makes them updated to your website and it will help them to retain your customer.
Fausta Technologies for Promotional Emails
Fausta Technologies is the most reputed Digital Marketing Company in West Delhi. We are providing the best digital marketing services to our clients. Our company has highly skilled and experienced digital marketers for the execution of the best work. Our team of experts includes website developers, website designers, graphic designers, social media marketers, logo designers, video creators, video editors, content writers, mobile application developers, etc. Due to our immense efforts, we have been able to serve more than 700 businesses over the country. These high-experience team members and their achievements make us the most premier and trusted organization in Delhi.
There are many people around us saying that “Email is dead”. But that’s not true. Despite being the oldest form of digital communication method, it is the most used and focused marketing form till today. As per a survey, most of the people who own an email account check their inbox at least once a day. The email also helps in the development of brand and brand awareness. To increase the customers’ loyalty towards your business, email is the most prominent method. If you are willing to create and grow your business up to many folds, then email marketing is the best option for your goal.
Fausta is helping its clients to get promoted through the email marketing method. Our team has proven experience in email marketing. We offer this service at a very pocket-friendly and competitive price. To know more about the Email marketing package, you can call us at +91-8743819256 or email us at faustatechnologies@gmail.com.