How Google My Business is going to help your Business?
Google My Business is a tool provided by Google that helps businesses in their local branding. This tool is totally free of cost. Google My Business includes a dashboard for business, business profiles, and a support forum. This tool provides a listing on Google Maps to make the search of business quite easy in their locality. This tool is more precisely helping those businesses who totally depend on their locality for their revenue. Google My Business targets the local area searches and reflects the local business in their search results.
As per the reports, there is a tremendous jump in the local searches amid the COVID-19 pandemic. We all are aware of the fact that Google is the most used search engine platform in the world. So when it comes to the local searches Google tops the list. This makes Google My Business profile more important and relevant in Local Business Marketing.
What is Google My Business?
This is a platform provided by Google. This helps businesses to become a brand in their locality. The first step in Google My Business account is to furnish their business details like type of business, type of product/service, opening and closing timings, prices, etc. This also helps the people to search for the best local business of their need by calculating their reviews, ratings, prices, photos, posts, and videos.
Also Read: Local Business SEO
How to create Google My Business (GMB) profile?
The basic and first requirement for having a GMB profile is a Google account. So, the first step your business needs to have a Google account to get things started with basic marketing. Then you must read the policies related to Google My Business to make sure that whether your business needs to be listed for GMB or not. After the confirmation, you need to create an account on GMB. Try to fill in all the details as much as possible. Do not forget to add your business location on the google maps in GMB in profile. Google will send you a postal mail to verify your business address. This usually reaches within 10-12 days to the mentioned address.
Why GMB is important for improving local search marketing strategy?
Google’s global market share is around 93% in the year 2020. This makes the role of other search engines like Bing or Yahoo very minimal and almost negligible in a local area of a particular business. This implies that Google has got an almost monopoly when it comes to search and search engines. This is one of the most important factors for improving the local market search strategy. As per the reports, near to 50% of Google searches comes up with local search intent. That means nowadays people are more interested in their local markets rather than going to some distant places.
There are more than 5 billion global searches on Google. Around 2.5 billion Google searches are made for searching local outlets like nearby goods, services, etc. These huge numbers of daily local searches are attracting Local business to GMB. This huge data is quite beneficial for increasing the revenue up to many folds.
How Fausta Technologies is going to help Business?
Google My Business is totally free and charges nothing for its tremendous service. However, there are few things required in Google My Business profile that really requires expertise. This is where you can feel the need for specialized Digital Marketing experts for managing the GMB profile. These scopes of work are blog and article writing for your business. Despite blog and article writing, video development, photography, competitor analyses are other important works that require a hand of expert for your help. This GMB tool helps those businesses who are hesitant to have a website. Our services will be helpful for businesses, who are seeking Local Business SEO along with Social Media Marketing.
We are offering a combined package of Local Business SEO and Social Media Marketing. This will help your business in generating more revenue and increase brand reputation in your locality. Local Business SEO (GMB profiling) and Social Media Marketing will make your online visibility much better. Here are a few of the major steps we are taking in our combined package of service.
Creation of Google My Business Profile and Social Media Profiles
The first and important step of our combined package of service is the creation of Google My Business profile and social media accounts on most prominent Social Media channels like Facebook, Twitter, Instagram, etc. We will update all information related to your business very precisely on all profiles. The insertion of Google maps will be our priority as it helps customers to locate the business outlets quite easily.
Competitor Analysis
Our team will perform a complete and detailed competition analysis to sketch the best strategy for Digital marketing. The competition analysis will be done separately for GMB and Social Media trends and will mostly hover around your Local Business competitor. The detailed analysis will let us know about the relevant keyword and planning to attract more customers to the business.
Keyword Rich Blogs and Articles
The influx of keywords is quite important when it comes to digital marketing and Local Business SEO. However, one just cannot write all the keywords on their website, GMB profile, or Social media without any relevant content. The blog, posts, articles, press releases, etc. are very important documents for embedding keywords. We will provide SEO-focused content for GMB and Social Media posts.
Graphic and Video Designing
The most important section is visuals, people usually search the local business using some keywords but that doesn’t make them read the whole article or blog. They used to decide their purchases on the basis of attractive visuals, graphics, and videos of the local businesses. Our team will provide outstanding and attractive graphics and videos for your businesses.
Fausta Technologies is the most premier and leading company in Digital Marketing located in West Delhi. We are working with more than 700 companies. We have highly trained local SEO experts, graphic designers, photographers, videographers, video editors, social media managers, content writers, and many other experts. Our team has got years of experience in the field of Digital Marketing. To know more about the combined package of service, Call us now!!!