Which is more effective Facebook Ad Campaign or Google PPC?
The one question which we came across, which is more effective paid advertising method, Facebook Ad campaign or Google PPC? There are many methods of digital and traditional forms of marketing and advertisement. But which is the most effective? This is the most frequent question you will come across. And this is the most simple yet tricky to answer. We have already discussed a lot about digital marketing and traditional marketing. Now we will discuss the most effective paid advertising method.
There are many questions in the market that were often asked. The most common questions are generally tricky to answer and sometimes your digital marketing leads may die you are not able to provide a satisfactory answer to your potential client. How much money do I need to spend for getting more customers? How I will receive more likes on my Facebook page? Why Google PPC is charging more money? Which is the more effective paid advertising method Google Ads or Facebook Marketing? These are some general questions of every businessperson. For cracking a deal, you can answer anything which provides results for you. However, there are few important points that every digital marketer requires to answer tricky questions. Now let’s try to find out the answer to this question.
Which is the more effective paid advertising method?
There are many methods of evaluating these advertising methods. But on any of the parameter, you can’t rate anyone as good and other as bad. Because both methods are best in the industry and the results vary from industry to industry. One cannot predict blindly that one will be good for your industry and another one will produce little result. The results and conclusion can only be made after doing a practical testing of Google PPC and Facebook Ad campaign. There is no comparison between these marketing tools as both are working on different concepts and methodology. However, the objective behind them is the same but the path is totally different to achieve those objectives. Both methods are proven performers in producing outstanding results.
How do these ads work?
Let’s clear one thing before moving them. Both Facebook Ad campaign and Google PPC are the most effective paid advertising method of digital marketing. There are no working similarities between these methods. Google PPC works on click-based method whereas Facebook Ad campaign works on Impression based methods. Even if you will invest the same amount of budget in both types of ads, you may get different results. One can be better while the other can be a little behind. But that doesn’t make any of the methods inferior to the other method.
Facebook ads may or may generate leads. But Google ads are most of the time leads oriented. This is the contrasting difference between these two platforms. Facebook is altogether a different platform where social interaction is comparatively higher than Google. There are few common goals where both platforms are working similarly. These are as follows:
Brand Recognition: Brand recognition is the most common idea on which both platforms are working continuously.
Audience Engagement: Both are capable to increase audience engagement on your business website or social media pages.
Lead Generation: The better brand recognition and audience engagement are generating business leads for you.
Sales Conversion: Of course!!! The more leads at your business table increase the sales conversion rate for your business.
Facebook Marketing Service from Fausta Technologies
Fausta Technologies is the best digital marketing Company in West Delhi. Fausta Technologies provides the best Facebook Marketing Service and PPC marketing. We have more than 700 happy clients across India. Our team consists of highly experienced social media marketers, Facebook Ads experts, content writers, graphic designers, Google Ad experts, etc for creating an impactful image of the business among their customers.
We aim to improve your website’s search result ranking and sales-driven traffic on your website. Our PPC experts analyze your website and then only they decide which PPC Ad campaigns will be best suited for your business.
Our PPC advertising services include keyword analysis, a setting of an Ad campaign, development of Landing page, Tracking of the campaign and its management, competitor analysis, and timely reporting to clients.
If you are willing to create a brand impression of your business, then what are you waiting for? To know more about the importance of Facebook ads, call us now at +91-8743819256 or mail us at faustatechnologies@gmail.com. You can also fill the query form here; our customer support team will contact you within 24 hours.