YouTube SEO: Steps to improve viewership on YouTube Videos
YouTube SEO is important for increasing the viewership of YouTube videos. This is the largest video-sharing platform in the world. Many individuals and businesses often seek help to increase the viewership of their videos. There are many ways through which viewership can be increased. Obviously, YouTube paid advertisement is the most crucial and important of all. But one cannot spend money all time to get their video watched by the users. This is where YouTube comes into the play. YouTube is similar to the normal SEO procedure on the website. The only difference is that website SEO is performed on the whole website whereas YouTube SEO is only performed on your YouTube channel. The concept and procedure are more or less the same. The aim of both types of SEO is the same, to increase the traffic of users on the said location.
There are many SEO tools that help you to perform YouTube SEO similar to normal search engine optimization. Again the master in this SEO is a keyword. The role of the keyword is very important. People search their interests with some set of words which are termed as keywords. However, you can take help from any YouTube Keyword tool. Today, we will discuss some basic yet impactful steps of YouTube SEO that can trigger high viewership on your videos.
Search relevant keyword for your videos
This is the first and basic step of YouTube SEO. Before uploading the video on YouTube you have to do multiple things, like writing the title, making a thumbnail, etc. But do not forget to search keywords matched to your video concept. The use of a relevant keyword will enhance the viewership of videos. You can use any of the numerous tools for keyword research. But the best-recommended keyword research tool is Google Keyword Planner. However, you can also use other keyword research tools. Once you will complete your keyword research you can head towards other steps of YouTube search engine optimization.
Use Target Keyword to rename the video file
Done with your keyword research? Ok then, mark one of them as your Target Keyword. Target keyword is basically the most relevant keyword matched with your video content. Once you will identify the target keyword for your video, then start using it in multiple and important places. You must use your target keyword as the video file name. This enhances and boosts the traffic on your video. Video file name is the safest place to insert your target keyword.
Use Keyword in Video Title and optimize the description
The video title is the first thing that draws attention to videos. YouTube always gives the search results of those videos having exactly or near to same keywords mentioned in the video title. This is a video title that determines whether users are going to watch your video or not. Sometimes even with an attractive thumbnail fails to attract users as the video title is not explaining or meeting the search query of the user.
After inserting the keyword in the video title, the next important step is to optimize the video description with the insertion of a relevant keyword. YouTube provides a space of 1000 characters to write the video description. Make sure that your keyword and video explanation must be reflected first 2-3 lines as YouTube displays only 2-3 lines of video description in search results. Do not write an essay in the description. Do remember to add external or internal links in the video description to make the video description work for you in an efficient manner.
Add Tag and categorize your video properly
Add proper tags with a relevant keyword in your video. Do not use irrelevant keywords because it may attract penalties from Google. Tags must be matched with video content and description. The categorizing video is the most important part of YouTube. After uploading the video, you can add a category according to the subject of your video content.
Upload an attractive thumbnail image for your video
A Thumbnail image is the first thing that a user notice while making searching for the desired video content. So make sure that your thumbnail must be enough attractive to make the users engaged with your video. Thumbnail represents the whole idea of the video. The thumbnail and video title must be similar giving a proper explanation of the video. According to some digital marketing reports, the best performing YouTube videos have got customized and highly attractive thumbnails.
Add subtitles and closed captions using SRT File
Yes, even subtitles or close captions can work for you. But this depends on the use of that keyword in your video script. Again, here keyword research comes into play. You need to do keyword research before writing the video script. So that the closed captions or subtitles can reflect those keywords. One can add subtitles or closed captions through a supported text transcript file. YouTube provides the option to add subtitles/CC in the videos. Subtitles/CC will help attain more viewership very easily. Generally, the size of the thumbnail is 1280×720 pixels.
Call Fausta Technologies and get the best YouTube SEO service
YouTube SEO is an important component of YouTube Marketing. No one can deny the success rate of search engine optimization. YouTube is the second largest search engine after Google. This makes the search engine optimization of YouTube very important in order to get the best result on video viewership. Fausta Technologies is the best digital marketing agency in West Delhi. We have a team of scriptwriters, SEO experts, video editors, videographers, Market analysts, a research team for industry analysis, graphic designers, etc. Fausta has a highly experienced team working on various projects. If you are willing to hire Video and YouTube Marketing providing agency, then call Fausta at +91-8743819256 or mail us at faustatechnologies@gmail.com.