How to set up a Facebook Ad Campaign
After setting up a business page on Facebook, you can directly go to Facebook Business Manager for setting up a Facebook ads campaign. In case you are yet to create a business page, then log in to your personal Facebook account and create a business page. Once you’ll create your business page you can create a Facebook Ad campaign. Before heading towards the ad campaigns, make sure that you have filled in all the necessary details on your Facebook Business Page. Also, do optimize your business page to have better results.
Here we are going to guide you to create an ad campaign for your business page. Creating a Facebook ad campaign is an easy task. All you need to do is read this guide carefully and follow the steps mentioned.
Select your Marketing Goals before Ad Campaign
To get started with the creation of Ad campaign, log in to your Facebook Ads manager. Look for the campaign tab and click on it. As you will click on it, Facebook will ask for the objective of your ad. Facebook provides eleven types of ads and marketing objectives. Choose your objective to meet your business goals. The eleven objectives provided by Facebook are brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic.
You are always advised to choose ad objectives most adhered to your business goals. Each objective has got different approach and may differ in budget utilization. Conversion-related objectives will cost you on the basis of the pay-per-action approach, while exposure-like objectives will cost on an impression-based approach.
Don’t forget to name your Ad Campaign
For brand awareness, a single ad campaign is not enough. You need more and more ad campaigns to shout out your brand across Facebook. So making things work smoother, don’t forget to make name your ad campaign. You also need to declare that your ad does or doesn’t fall in special categories like Politics.
Fix your Ad Budget and Schedule
On this page, you have to name your ad campaign followed by the selection of pages for advertisement (in case of multiple business pages). Now the most crucial section will come to your screen, choosing the budget amount you want to spend. You have to decide the amount of money you wish to spend on this particular ad campaign. It can be set to a daily or weekly or monthly budget. Once you are done with the budget, then set the start and end date of your ad campaign.
Specify your Audience
After selecting the budget and ad campaign start date, you will be asked for selecting a target audience for your ad campaign. Facebook will recommend the earlier set of audience or audience who interacts with your page. You can customize the reach of your audience on the basis of location, age, gender, language, page preferences, etc. While selecting the audience Facebook will notify you about the audience size indicator on the basis of the factors selected.
Select your Facebook Ads Placement
New to Facebook Marketing!!! Then, make the placement of the ads campaign automatic. Once you will make this option automatic, Facebook will place your ads across various platforms managed by Facebook. Facebook, Instagram, Messenger, and other audience networks will be reflecting your ads for better results. After getting more experienced in handling Facebook Ads, you can choose a specific ad location for your ad campaign.
Choose your ad format and launch your Ad
Once you will complete all the steps mentioned above then choose your advertisement format. Then add the related text and media components in your advertisement. If you are not good at graphic designing, then you can take help from a professional graphic designer or social media post creator. Then use the preview tool, to ensure the error-free advertisement. If you are satisfied enough, then click the publish button and launch your ad campaign.
Get help from Fausta for creating a Facebook Ad campaign
If you are new to Facebook Marketing and just reading the guide and tutorials is not enough, then you can take help from professional social media marketers. We are the best digital marketing company in West Delhi. We have an experienced team of social media marketers. Our experts will help you in creating the Facebook ads campaign in your budget. For more information about our Facebook Marketing service, you can contact us at +91-8743819256 or mail us at faustatechnologies@gmail.com.