Types of Facebook Advertisement: Text and Objective specifications
The advertisement through Facebook Advertisement is an important method to connect with potential customers across social media platforms. A platform with billions of users is more than enough for your business marketing and advertisement. All you need to do is just understand the basics of Facebook Advertisement and get started with your Facebook Ads campaign. Generally, people consider all Facebook ads the same.
Before heading towards the world of Facebook Marketing, you have to understand the type of Facebook advertisement. There are eleven Facebook advertisements. This ads service by Facebook helps your message to reach the front of the best-matched audience. These best-matched people are the more likely potential customers to your business.
Facebook Advertisement Campaign Guide
Without understanding the different types of Facebook Advertisement, you will not able to get the best results. Here we are going to write another Facebook Advertisement guide. In this article, we will list all types of ads and their specifications. This Ads guide will let you know everything about the types of Facebook Ads specification. There are eleven types of ads on Facebook business manager. This is more than enough!!! Go through the complete guide below for a better understanding of the Facebook Advertisement. However, if you feel the need of getting expert advice for your Facebook ad campaign, then you can contact Fausta technologies.
Also Read: How to create Facebook Ads Campaign
Ads with Images
Image Ads are the simplest form of Facebook advertisement. For beginners, image ads are best for the initial stage of marketing. For this design a simple yet attractive image along with a heading (around 40 characters) and body text (around 125 characters). The link description must be in 30 characters. This campaign is able to meet all marketing objectives.
Video Advertisement Ads
This is another fantastic yet simple advertisement feature by Facebook. Now businesses do not require spending on television ads to have their video advertisement. Now they can stream their video ads on Facebook. These video ads must contain a headline of 40 characters and body text of 125 characters. The link description must be of 30 characters. Expect catalog sales, video ads are capable of meeting all the marketing objectives.
Facebook Poll Advertisement
This is the newest yet effective form of the advertisement feature. This ad runs on mobile devices only. It includes interactive components like the selection of one of two or three or four options related to question about the business.
Facebook Stories ads
Facebook story feature is the most amazing feature, where people can post their moments for 24 hours. As more people are using this feature, this is the right place for you to place your ads here. This helps you to target the people using a mobile phone. This ad runs on mobile devices only and mostly in video format. There is no specific count of text. This ad can be helpful for almost all purposes except for store visits and engagement.
Carousel Ads: A set of images in Advertisement
Facebook Ads are providing this feature to their corporate clients to advertise their businesses. This advertisement can have up to 10 images or videos providing an outstanding opportunity to showcase your offerings. All images can be used in a single frame to create a panorama image. A CTA (call to action) button is present in this ad feature. Each image or video can be linked to other sources. This ad is capable to meet all objectives except video views and engagement.
Facebook Advertisement through Slideshow
Slideshow advertisement feature offers an opportunity to provide an opportunity to have video ads from the collection of still photos, text, or any other existing video clips. This ad consumes lesser data than video ads and can be available to those people using slow internet connections. Music and text can be in the ads through Ads Manager. Slideshow ads are capable to meet all marketing objectives.
Collection Advertisement
This ad runs on mobile devices only. A maximum of five images or videos is presented. These ad features make online shopping through Facebook quite easy. This ad also requires a headline of 40 characters and a body text of 125 characters.
Instant Experience ads
These ads are also known as Canvas ads. These are full-screen ads having a faster loading speed than a mobile website of Facebook. There can be many blocks of text. Each block can have 500 words. The button text in this ad can have 30 characters. This Instant experience ad can meet all the objectives except for lead generation.
Messenger Inbox Ads
Around 1 billion people users are using Facebook Messenger. This means creating ads especially for messenger users will be crucial for your marketing needs. While creating an ad campaign for you can choose messenger as ad placement. Facebook has also created a “click-to-Messenger” ads feature in the Facebook Feed. These ads come up with CTA (call to action) feature and a direct conversation can be initiated through Facebook Page. This ad campaign is able to meet the objectives of increasing traffic, conversation with clients, catalog sales, application installation, and sales conversions. The headline of this ad must be in 40 characters and the body text must be around 125 characters.
Facebook Lead Generation Ads
Generally, all types of ads on Facebook are capable of generating leads either directly or indirectly. However, Facebook also offers lead generation ads. This ad runs on mobile devices only. This doesn’t require excessive typing for providing contact information. This ad is used for offering newsletter subscriptions, signing up for a trial of a product/service. There is no specific criterion for the minimum or a maximum count of text. It can be any number depending upon the nature of the ads.
Promotion of Target Products through Dynamic Ads
This is the most prominent feature of advertisement where potential customers are targeted directly. This means you can showcase in front of those people who can be really interested to buy your product or service.
To know more about Facebook Marketing, you call us at +91-8743819256 or mail us at faustatechnologies@gmail.com.