What is a Podcast?
A Podcast comprises of a series of spoken words or audio episodes focusing on a particular topic or having a similar theme. For instance, you can choose a topic like cooking and prepare a few episodes giving information regarding different recipes.
Most of the podcasts these days are audio only, however, video podcasts do exist. In today’s era, the main motive of the podcast is to entertain, inspire or educate individuals in the background of their daily rote activities.
For example, people tend to listen to a lot of random things like music and stories while driving or working out. At that point of time, podcasts are the best way to learn something new.
There are many advantages of a podcast. Few of them are mentioned below:
- Any Length: Podcasts could be of any length be it 1 minute or a 3 hour audio. There is no particular restriction of timings and one can explain his topic with his comfortable pace of time.
- Frequency: Another best thing about a podcast is that one can upload as many episodes as one wants to. If a person wants to publish a podcast daily or he wants to upload it every week, he is free to do whatever he likes.
- Any Format: With podcasts, one is free to keep it in any format. If you like to make solo podcasts or you like a whole group to be there in the podcast, you are free to choose anything.
- Any Topic: There is no topic restriction in podcasts, one can go for any theme and topic and make numerous episodes on it. Even for the listeners it is a big opportunity as they can find podcasts on almost every topic they are interested in.
Majority of the people get confused between radio talk shows and podcasts. However, Radio talk shows have time, topic and frequency restrictions due to which they are very different from podcasts.
How to listen to Podcasts?
Over the years, it has become easier to listen to your favourite podcasts as they are easily available everywhere on every device. Although, there are still people who do not know how to listen to those podcasts.
The most convenient way to listen to a podcast is through your smartphone. If you are an iOS user, then you must be having Apple Podcasts app on your phone. This app is just great for average listeners and allows you to search the directory to find new shows and subscribe easily.
There are other alternative apps as well for podcasts on iOS such as Spotify, Overcasts and Pocketcasts.
If you are an Android user, you get a built in app named as Google Podcasts. However its’ offerings are far more limited than those of Apple. So, generally it is recommended to download other apps like Pocketcasts or Castbox for a better experience. If you are a Spotify user, then you can get the best of the podcasts through it.
Similarly, you can also listen to the podcasts on your computer using the directory apps such as iTunes and Spotify. In any of these apps, just navigate to the podcasts section, look over for your favourite episodes and enjoy the podcasts.
Podcasts are best when they are listened using good quality headphones. There is a long term disadvantage of listening to podcasts on your computer, i.e., you get stuck to the same place for a long time. However, you can listen to the short podcast episodes on your PC, so that it does not hamper your health or posture in any way.
How to Earn through Podcasts?
Podcasts are a great way to increase your earnings these days. As we already know that we can make podcasts on any topic which gives us various opportunities to earn in multiple ways. Let’s discuss about the ways of earning through the podcasts.
- Business Promotion: Podcasts can help you in promoting your business in a better way. For instance, you have an event organising company, then you can create podcasts related to your upcoming events. In those podcasts, you can tell about the location of the event or the main attraction of that event or may be teach individuals about the basic facts of events organisation. So, Podcasts are a great way to promote your business and reach a large number of audience.
- Advertising: Once you become a full time podcaster and reach a good number of audience, there will be many brands who will get to show their advertisement between your podcast episodes. Thus, you will be paid for those advertisements and help you to make money through your podcasts.
- Sponsorships: It is also another way of earning only after you become a regular podcaster and reach a large number of audience. Various brands may start approaching you to promote their products and services and will provide you a good amount for their promotion.
So, it is very necessary to become regular at podcasting if you make an earning out of it. No matter how long or short your episodes are but the content should always be unique and inspiring. It will help you reach a large number of audience in a very short span of time.
How to create a Podcast?
Podcasting seems to be a bit confusing for some people but we will try to make it as easy as possible for you. Before starting a podcast, you must know why you are doing it and what is your purpose? Do you want to engage audience and promote your business through podcasting or you want to earn through podcasting itself?
Know that you are going to transform lives of so many people who are going to listen to you. Once you are clear in your purpose, you will be able to win trust of a lot of people. As it all about gaining trust when we talk about building audience on any social media platform.
Many people think that they need to have great communication skills to commence the podcast episodes. However this is not true at all. Once you will begin with the process of podcasting, it may seem to be a bit difficult to convey the messages for some of you. By the time grows, your communication skill will also start growing. You will be able to convey your messages more confidently.
After knowing the purpose of your podcast, pick a good and attractive name for your podcast. Make sure to keep it simple and easy to pronounce. These kind of names are easy to remember for individuals. Also try to show a hint of your topic when it comes to the name. It will be easy for the individuals to understand who might be interested in similar topics.
After selecting a perfect name for the podcast, it is now time for many other important things like deciding the format of the podcast, writing a compelling description for podcast, creating the podcast artwork and music and much more.
It is also your decision on which platform you want to host your podcast. There are many platforms available as we have discussed above. Also, you can create your own podcast platform.
If you want know even more about this cast and make a living out of the podcast episodes. Then, we, Fausta Technologies have a perfect team of experts to guide you for the same.
Fausta Technologies is one of the best digital marketing agencies in West Delhi. We are already into consulting people for growing and help expanding their business from almost a decade now. If you also want to become a brand with an amazing identity, then Hurry Up and contact Fausta Technologies. We will be glad to support you!