Facebook Ads: How to write the best content for the Ad campaign
Marketing and advertising through Facebook ads campaign is the most efficient tool to boost sales up to numerous fold. But it can’t be said to every ad campaign running on Facebook. This is not because of the quality of the product/service they are offering. This is more dependent on the type of content you are using for your ad campaign. Many businesses are trying to run Facebook Marketing without any assistance from any social media marketing experts. But they are not getting fruitful results always. Even if they are getting, then they are spending more money than usual. This may be because of the type of ad content, type of ads, geographical tagging, etc.
Here we are going to guide you to write some outstanding and result-oriented Facebook Ads content. Facebook Marketing can be done through the three basic types of Ads. It is always recommended to use any one of these three types of Facebook ads for the best result. These three types of ads are discount ads, reminder ads, and testimonials ads. The content for these ads must be specific and marvelous for attracting more and genuine customers to your business. If you are running campaigns for your own business or you are a social media marketer handling various projects, these hacks will definitely help to gain better results. So let’s discuss important steps that need to follow while writing content for these ads.
Discount Ads for Facebook Marketplace
As the name suggests, these ads are related to discounted products/services. Discount is the most attractive thing as it can more attract customers than the plain ad of product/service. The agenda behind the discount ad is to attract a genuine audience for your product or service, get them curious, and guide them to your website for making purchases. Discount helps in reducing the barrier for your target audience. This barrier is related there worry about purchasing products or services from a new company they haven’t used before.
The discount ad can be understood into three parts, the first is snap, the second, benefit, and the third is action. The snap is the first line of the ads for grabbing attention. Snap purely depends on the discount you are offering to the customers. For example, “Get 50% OFF on XYZ product, use discount code XYZ50.”
The snap is followed by benefit. This tells about the feature of your product or service and benefits from those features to your potential customers. Don’t just blindly copy the features here. Try to relate them with your customers and show the impact of those features in their lives.
The last part of the discount ads content is action. This is something you term as “Call to Action.” In this portion of the content, you must capitalize the offer you have made in the ads by calling for action. For example, “Click here to order now.”
Also Read: Content Writing Tips for Beginner
Tips for writing Reminder Ads for Facebook
The reminder ads are helpful for remarketing your product or service. This may also help discount ads by informing the audience about the ending of discount sales. These ads are quite simple and very easy to write. While writing content for these ads, writers must create urgency in their content for the audience. This urgency created makes the audience hooked with your ads and website. It has potential to convert them into a customer. These ads readily attract new users to your website.
Try to make the duration in the content shorter for a better conversion rate. It also increases the relevance of your ads. The key for write engaging content for the reminder ads is the first attention-seeking line. The first line of every type of ad must be attractive and attention-seeking. This line must be able to convey the complete message. For the rest of the content of reminder ads, you can repeat any prevailing discount or features. The reminder ads must be precise and accurate with lesser use of words.
Testimonials Ads to boost your brand
The reviews and recommendations are always helpful for attracting a new set of customers. Testimonials ads are known for generating more sales than any other ads. It is because testimonials ads verify the quality of the product or service you are offering. This also helps in building the trust aiming the customers as you have provided social proof about your business. Testimonials ads are helping businesses and websites with their remarketing campaigns by targeting your existing as well as a new set of customers.
Testimonials ads can be of two types one is text-based testimonials and another one is video testimonials. The video testimonials are most effective. But text-based testimonials are outperforming video testimonials for some sectors. While writing text-based testimonial ads, avoid writing lengthy testimonials. Try to shorten it or if not possible, then makes paragraphs. Always use quotation marks on Testimonials to mark them unique and provide the name of the customer along with the quote.
The other part of the testimonial ad is product or service promotion and call-to-action text in the content. One must not forget about the promotion of a product or service in testimonials ads. Always pinpoint your offer and product similar to reminder ads. The addition of a call to action is important in testimonials ads.
These are simple steps one needs to keep in mind while writing the content for the Facebook ads. This will help you to garner more traffic and potential customers at a minimized cost. Even after following these steps, if you are facing difficulties in Facebook ads, then you must consult the professionals for further help.
Also Read: Importance of Facebook Ads
Call Fausta Technologies for Facebook Marketing
For people or businesses searching the ad content writing service in Delhi, Fausta is the best search. The content-writing team working at Fausta is highly trained and experienced. In addition to their achievements, they are working with more than 700 companies. So what you are waiting for? Call Fausta Technologies now for the ad-content writing service in Delhi.